Surg changes name of 8-Twelve restaurant

8-twelve MVP Bar & Grill is now Hom Wood Fired Grill.

The Brookfield restaurant, owned and operated by Surg Restaurant Group, has changed its name after Surg ended its business relationship with suspended Brewers left fielder Ryan Braun.

Green Bay Packers quarterback Aaron Rodgers will continue his relationship with the restaurant group, with a focus on community relations and charitable activities, said Michael Polaski, chief executive officer and co-owner of Surg Restaurant Group, when Surg ended its relationship with Braun.

No further information about Rodgers’ involvement with the restaurant group was available at this time.

The name change to Hom (pronounced, “home”) Wood Fired Grill was made official today, as the restaurant’s new website, www.homwoodfiredgrill.com, went live and a new temporary sign went up at the restaurant at 17800 W. Bluemound Road in Brookfield, said Hom general manager Eric Kaye.

The restaurant will be undergoing renovations for the next 30 days and is shifting to a new menu that will be debuted in full on Oct. 7. During this time, the restaurant will remain open, said Kaye.

“It will be a gradual change,” said Kaye.

According to the restaurant’s new web site, Hom “celebrates simple farm-to-table cuisine and the growers and producers in our community who share the same passion for pairing locally farmed ingredients with dramatic flavors.”

The website also notes a “unique partnership” between Surg and New London-based Hidden Creek Farms, which is owned by Polaski.

Sign up for BizTimes Daily Alerts

Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

No posts to display