Summerfest by the numbers

Last updated on May 13th, 2019 at 02:43 pm

Summerfest has become an economic engine in its 40 years, contributing funds to the state and local municipalities through tax revenue and bringing dollars to the Milwaukee area by directly and indirectly impacting businesses.

$110 million   

The total annual economic impact of Summerfest on Milwaukee business volume, comprising $61 million in direct impact and $49 million in indirect impact.

$7.9 million   

The annual amount out-of-state vendors and attendees spend at local hotels.

$6.8 million   

The annual amount of tax revenue the State of Wisconsin receives from the economic activity produced by Summerfest.

$2.4 million   

The annual amount of tax revenue local governments receive from the economic activity produced by Summerfest.

$1.4 million   

The annual rent payment Milwaukee World Festival Inc. pays the City of Milwaukee.

44 percent   

The percentage of attendees who reside outside of Milwaukee County but in the state of Wisconsin.

26 percent   

The percentage of attendees who are City of Milwaukee residents.

25 percent   

The percentage of attendees who travel from out-of-state.

5 percent   

The percentage of attendees who are Milwaukee County residents outside of the city.

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