Strategic Marketing Partners changes name

Milwaukee marketing firm Strategic Marketing Partners has changed its name to Vive LLC.

Vive focuses on marketing for manufacturers. Its logo and website, vive4mfg.com, have been updated to reflect the name change.

“Our name change does not reflect a shift in our offerings or value proposition,” said Teresa Schell, president. “Rather, the name change to Vive more accurately identifies who we have become, which is a team focused on being Victorious, Innovative, Vibrant and Enduring. Vive delivers the same marketing support and is dedicated to building lasting relationships with professionals in the plastics and mold building industries.”

Vive has assisted several plastic processors, plastic service providers and mold builders across the country in creating marketing plans, communication strategies and branding.

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