Spectrum Resources moves from New Berlin to Muskego

Spectrum Resources Inc., a supplier of print and marketing communication services, has moved from its 16,200-square-foot New Berlin headquarters to a 29,000-square-foot headquarters in Muskego. The new corporate address is W160 S6369 Commerce Drive.

The headquarters is located in a 60,000-square-foot multi-tenant industrial building on Moorland Commerce Center West, located southwest of College Avenue and Moorland Road.

The investment in the new building was $4.2 million, according to Mike Eastley, vice president of sales and marketing.

“Our business growth over the past few years has been astounding, especially as our clients seek more warehousing, fulfillment and distribution services,” said Larry Surges, founder and chief executive officer. “We have definitely become a managed services firm, who can be a single source provider of everything related to our clients’ marketing and branding needs.”

In business since 1998, Spectrum has averaged a 15 percent growth rate year over year.

“By evolving along with the needs of our clients, Spectrum has introduced hundreds of new products and services over the years. We have had to expand our facilities several times to keep up with our pace of growth,” Surges said. “Also, since we hired Mike Eastley as vice president of sales and marketing, we have been able to better focus and refine our product offerings while adding ancillary services our clients have been requesting.”

For the past several years, Spectrum said it has been honing its print offerings to include every category of print its clients need: from web and sheet fed to grand format print and packaging. Most recently the company has sharpened its focus on products and services that complement the core offerings of promotional and ad specialty items, warehousing and fulfillment, and custom ordering portals.

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