Spectrum Brands Holdings Inc., which is moving its headquarters from Madison to nearby Middleton, announced today its Rayovac global battery division will make another multi-million dollar investment over the next year in research and development in its manufacturing plants to meet growing demand for its hearing aid batteries.
The comany will invest to expand hearing aid battery production at its plants in Portage, Wis., and the United Kingdom.
The company said the investment, which will support product enhancements and new cell manufacturing and packaging lines, ensures that Rayovac’s two hearing aid battery facilities in the United States and the United Kingdom have the capacity to meet the increasing needs of hearing professionals and consumers worldwide.
Emerging markets such as Latin America, China, India and Russia have powered demand for Rayovac’s hearing aid batteries, and technological innovations and expanded distribution have boosted sales in core markets.
“This investment will underpin the future success of Rayovac in the global market, ensuring we expand our position as the leader and innovator in this growing battery category,” said Randy Raymond, vice president of Rayovac. “The new technologies our team is developing will help us to meet our commitment to hearing aid users and the global hearing healthcare industry to provide the longest-lasting, most reliable hearing aid batteries available. And, of course, it is a given that this effort is directed behind batteries that contain no added mercury.”
In April, Rayovac launched its best-performing, most powerful hearing aid battery.
“The global hearing aid battery market will continue to grow, driven by a combination of factors such as aging populations, advances in hearing instrument technology and growth in emerging markets,” said Raymond.