Smart Choice MRI adds president and COO

Smart Choice MRI
A scanner at a former Smart Choice MRI clinic.

Mequon-based Smart Choice MRI announced today that Roland Wikstrom has been named president and chief operating officer.

Smart Choice MRI President, COO, Roland Wikstrom
Roland Wikstrom

Wikstrom has more than 25 years of senior leadership experience at companies such as Citigroup, the Central Bank of Norway, ABN AMRO and BMO Harris Bank.

“A leader in the business world who has served on our board for the past two years, Roland has the operational acumen and financial experience that will be key as we expand nationwide,” said Smart Choice MRI chairman and CEO Rick Anderson. “He has a proven record of accomplishment and is exceptionally qualified for this new role.”

Wikstrom’s post is a newly created position for the company, which has significant growth plans. By the end of 2016, Smart Choice MRI will have 19 clinics throughout Wisconsin, Illinois and Minnesota and will begin expanding outside of the Midwest in 2017.

“I’m truly excited to help usher in the next phase for Smart Choice MRI,” said Wikstrom. “Having served on the board for the past two years, I am completely confident in the strong potential for our company and the impact we can have on health care in this country. As costs continue to rise, we’re able to provide patients with a high quality choice that is very efficiently priced and deliver it with unmatched service. I am incredibly proud to join this talented group of people.”

Smart Choice has raised more than $14.5 million since December to fuel its expansion. Chicago-area health system Edward-Elmhurst Health contributed $7 million, while Appleton-based Thedacare contributed $3 million.

In June the company hired Mark Lupo as its first chief revenue officer.

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Andrew is the editor of BizTimes Milwaukee. He joined BizTimes in 2003, serving as managing editor and real estate reporter for 11 years. A University of Wisconsin-Madison graduate, he is a lifelong resident of the state. He lives in Muskego with his wife, Seng, their son, Zach, and their dog, Hokey. He is an avid sports fan and is a member of the Muskego Athletic Association board of directors.

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