Shorehaven Behavioral Health, Inc.

Address: 3900 W. Brown Deer Road, Suite 200, Brown Deer, WI 53209


Year founded: 2005

Product or service offered: Mental health and substance abuse treatment

Projected 2011 revenue: $6.3 million

CEO, President/Owner(s): Don Rosenberg, president and owner; Lynn Godec, MSW and executive director

Target clientele: All Wisconsin residents and families.

Business organization memberships: MMAC, National Council on Behavioral Healthcare

What has fueled your company’s growth?

Vision for knowing the business potential, and that our top managers understand that all contacts with professional clients and consumers are both services rendered and promotion of the company. So we are on the lookout for market opportunities.

What is the biggest obstacle to your company’s growth?

The most challenging issue is pricing. In our industry, the payers control pricing. So the value of our reimbursement goes down every year. With such small margins and salaries which are flat, recruitment of top talent is difficult. Another obstacle is that one of our largest programs is state funded and the regulations have become ever more restrictive and more difficult to meet.

Do you plan any changes in your company in the upcoming months?

We have already added 24 employees in 2011, and we plan to add several more. We are adding new payers who want to use our unique programs. We are expanding our management team so we can manage our growth more effectively. We are developing a psychiatry department and we are extending our in-home services to additional counties.

Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them?

We admire ideas rather than individuals. Individuals cannot be emulated. Good ideas can be implemented.

What is the outlook for the business conditions of your industry over the next several months?

Business should stay vigorous. We have built capacity to handle additional growth. The passage of parity legislation and health care reform should increase the pool of potential clients.

What is your company’s key strategy for rising out of the recession?

Our company did not experience a recession. We have grown steadily through this period by staying with the same principles and leadership which brought us continuous growth over the past few years.

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