Shake Shack to open restaurant in Milwaukee

Will be located in Historic Third Ward

Shake Shack, West 77 Street, Location: New York NY, Architect: SITE, Graphic Design: Pentagram

Last updated on May 15th, 2019 at 04:57 pm

New York-based burger and shake restaurant chain Shake Shack announced that it will open its first restaurant in Wisconsin late this year in the Historic Third Ward in Milwaukee.

Shake Shack will occupy a space in part of the 35,000-square-foot, five-story addition that is being built onto the Mercantile Building, at 220 E. Buffalo St.

In addition to its burger, french fries and shake staples, the Third Ward Shake Shack will have a selection of frozen custard concentrates, created in collaboration with local food purveyors.

Since the original Shake Shack opened in 2004 in New York City’s Madison Square Park, the now publicly traded company has opened multiple locations in 18 states and the District of Columbia, plus international locations including London, Istanbul, Dubai, Tokyo, Moscow, Seoul and more.

Rendering of the Mercantile Building addition

The company has been expanding rapidly. During the first quarter, the company opened seven domestic company-operated Shacks, including its first in Detroit, a third location in Connecticut and a fourth in California. The company also opened seven licensed restaurants, which included locations in London and five additional locations in the Middle East.

“We remain committed to executing our strategy of growing in premier locations, investing in our teams and delivering a great guest experience,” said Randy Garutti, chief executive officer of Shake Shack, in the company’s first quarter earnings report.

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Andrew Weiland
Andrew Weiland is the editor of BizTimes Milwaukee. He joined BizTimes in 2003, serving as managing editor and real estate reporter for 11 years. A University of Wisconsin-Madison graduate, Weiland is a lifelong resident of the state. He lives in Muskego with his wife, Seng, and son, Zachary. He is an avid sports fan and enjoys coaching his son’s youth baseball and basketball teams.