Set and reach your goals

In recent months, Krista McMasters, the chief executive officer of the CliftonLarsenAllen LLP accounting firm, has been busy working on the merger of Wauwatosa-based Clifton Gunderson and LarsenAllen. However, even when focused on major projects, people should continue to strive toward long-term business and personal goals, she says.

“Every business owner I know has a vision for his or her company and family. Long-term goals often include growing the business to reach or exceed a benchmark, helping the next generation succeed, and attaining a particular lifestyle in retirement.

“Most likely, you are on a path to reach some of your goals. But what if you could reach more of your goals than you thought possible? You may be able to do so – if you start planning now.

“You have a much greater chance of hitting your personal and professional marks if you identify your targets as soon as possible. What is in the bull’s eye of your vision? What is in each ring surrounding the bull’s eye?

“The best-case scenario for your future involves taking a holistic approach to your vision and life plan. At the outset of the planning process, you only need to keep two rules in mind. First, start with your goals and work backward to the present. Second, keep the entire target in mind. The more integrated your personal and professional goals are, the greater the opportunity you have for reaching them all.”

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