Rogers Behavioral Health to open office in Philadelphia

Oconomowoc-based mental health system continues expansion outside Wisconsin

Rogers Behavioral Health System will open an office on the west side of the Philadelphia metropolitan area in early 2017, the organization announced Monday.

The office will offer outpatient programs for patients suffering from mood disorder, obsessive-compulsive disorder and anxiety disorders.

The announcement marks yet another outpatient expansion outside of Wisconsin for the Oconomowoc-based mental health system over the past two years. Rogers opened a facility in Tampa, Florida, in 2014 and offices in Nashville, Tennessee, Chicago and Appleton in 2015. A Rogers facility opened in Minneapolis this spring.

“We have successfully extended our services to five states in the past two years as part of our desire to respond to the growing demand for quality mental health services,” said James Ledbetter, vice president of regional partial hospital operations for Rogers. “Our goal with these specialized services is to complement and fill gaps in services in these national markets.”

Rogers has three behavioral health campuses and six outpatient locations in Wisconsin, including a 56-bed inpatient facility in Brown Deer that opened in April 2015. All of its residential behavioral health programs are located in Oconomowoc.

Between 2012 and 2014, the health system’s revenue spiked nearly 27 percent, according to financial information filed with the federal government.

“With this location, we can provide the specialized day treatment someone needs,” said Dr. Stephanie Eken, Rogers’ regional medical director. “These programs can also be a convenient, local step up or step down in care for someone from the Northeast or East Coast who has sought us out for our nationally recognized residential programs in Wisconsin.”

The Philadelphia office will be run by Dr. Martin Franklin, an associate professor of clinical psychology at the University of Pennsylvania, who will serve as clinical director. Franklin has conducted influential research on the topic of pediatric obsessive-compulsive disorder and has pioneered new treatment methods for the illness.

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Ben Stanley
Ben Stanley, former BizTimes Milwaukee reporter.