Milwaukee-based The Marcus Corp. announced today that Rolando Rodriguez has been named president and chief executive officers of Marcus Theatres, the company’s movie theater division.
Rodriguez has also been named executive vice president of The Marcus Corp.
As president of Marcus Theatres, Rodriguez succeeds Bruce J. Olson, who is retiring in September after a 39-year career with the company.
For the past two years Rodriguez worked as the CEO, president and a board member of Dallas-based Rave Cinemas, which had been the fifth largest theatre circuit in the U.S. until its sale in May 2013, according to The Marcus Corp. The company says Marcus Theatres is now the fifth largest movie theater circuit in the U.S.
“I’ve watched the growth and success of Marcus Theatres through the years and have always been impressed with the company’s innovation, market leadership and experienced management team. I am excited about my new role in helping to build on this strong foundation,” said Rodriguez.
Rodriguez began his movie theater career with AMC Theatres in 1975 and worked there for 30 years in various positions. His career also includes five years with Wal-Mart in various roles.
Also, Rodriguez currently serves on the executive board of directors of the National Association of Theatre Owners.
“Rolando is a proven leader with deep roots in the exhibition industry,” said Marcus Corp. president and CEO Greg Marcus. “With his success in leading Rave Cinemas and his expertise in strategic planning, operations, marketing and merchandising, he is extremely qualified to build on the theater division’s long history of success. We are pleased to welcome him to Marcus Theatres and look forward to the many contributions he will make to our company.”
