In her latest book, author and revenue coach Kristin Zhivago teaches business owners and managers a proven method for increasing their sales revenue. “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy,” can be thought of as a how-to book for revenue growth.
“Over the last few years, buyers have radically changed the way they buy, but sellers have not kept up by changing the way they sell,” said Zhivago. “This has created frustration in the marketplace — on both sides of the equation. Sellers aren’t getting the sales they need, and buyers aren’t getting the information they need as they try to make their buying decisions.”
The book outlines ways managers can map out their customers’ buying processes and how to take steps to support those buying processes with their sales methods. Strategies for change include product positioning, marketing methods that work, social media channels and more.
The book is available at 800CEORead.com for $19.96.