Rev up: MySureFit aims to disrupt online apparel market with virtual fitting room

Christian Ruth
Christian Ruth Credit: Lila Aryan

Milwaukee-based startup MySureFit has set out to revolutionize the online shoppers’ experience with its virtual fitting technology platform for men’s and women’s clothing.  Over the past five years, MySureFit, formerly known as SelfieStyler, Inc., developed proprietary measurement and fit points for garments that generate size recommendations with 99% accuracy, said Christian Ruth, MySureFit chief executive

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