Rev up: MySureFit aims to disrupt online apparel market with virtual fitting room

Christian Ruth
Christian Ruth Credit: Lila Aryan
Milwaukee-based startup MySureFit has set out to revolutionize the online shoppers’ experience with its virtual fitting technology platform for men’s and women’s clothing.  Over the past five years, MySureFit, formerly known as SelfieStyler, Inc., developed…

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Brandon Anderegg
Brandon covers startups, technology, manufacturing. He previously worked as a general assignment and court reporter for The Freeman in Waukesha. Brandon graduated from UW-Milwaukee’s journalism, advertising and media studies program with an emphasis in journalism. He enjoys live music, playing guitar and loves to hacky sack.

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