Real Estate Spotlight: Can Penzeys save Brown Deer Road?

Brookfield-based Penzeys Spices is working on plans to purchase and redevelop the former Northridge Mall, located northwest of Brown Deer Road and North 76th Street.

Plans are vague at this point, but Penzeys could use the former mall for production, storage, office space and for other uses to engage customers with the company and its products.

The addition of Penzeys would fill a huge void on Brown Deer Road and would provide a boost of confidence and activity to the corridor. The company’s employees and visitors to the facility would provide more traffic to the area.

However, the corridor is unlikely to be revitalized as a major regional retail destination. Its future likely includes a mix of neighborhood retail and other businesses, such as Penzeys.
Read more in the Real Estate Spotlight column in the latest edition of the BizTimes Milwaukee magazine.

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