Quad/Graphics Inc., the Sussex-based global provider of print and media solutions, has made changes to its organizational structure in a move to better serve the evolving needs of marketers and publishers.
“Marketing and publishing have been completely upended by the explosion of media options,” said Joel Quadracci, Quad/Graphics chairman, president and chief executive officer. “We recognize that our clients need to connect content across channels and measure how each channel influences and impacts the other. To accomplish this goal they are rethinking organizational structures and eliminating silos, and we are no different.
“We are evolving our organizational structure to align with our clients’ evolving needs. Our goal is to make it easier for our clients to take advantage of our full continuum of integrated solutions to help them generate increased engagement, response and revenues while reducing their total cost of production and distribution. Our streamlined organizational structure will contribute to an overall better client experience, while also helping Quad/Graphics realize improved efficiencies and cost-savings.”
The following individuals have assumed new company leadership roles, effective immediately:
• Eric Steinbach has been promoted to president of publishing solutions, responsible for long-run consumer publications, special interest publications, books and directories. Quad/Graphics’ publishing solutions provide integrated solutions that work to increase reader engagement, streamline production services and reduce costs.
Steinbach, a 31-year veteran of the printing industry, most recently served as Quad/Graphics’ general manager of retail inserts and directories.
• Tim Ohnmacht has been promoted to president of marketing solutions, responsible for retail inserts, catalogs, direct mail and commercial and specialty. Quad/Graphics’ marketing solutions provides integrated solutions that aim to increase consumer engagement, revenue and cost-savings opportunities in a variety of vertical industries including retail, automotive, health care, finance and insurance.
Most recently, Ohnmacht, a 21-year veteran of Quad/Graphics, served as general manager of publications and catalogs.
Steinbach and Ohnmacht report to Tom Frankowski, chief operating officer, and will collaborate with:
• Renee Badura, executive vice president of sales, who leads Quad/Graphics’ sales team in helping clients understand and take full advantage of Quad/Graphics’ integrated solutions.
• Eric Ashworth, president of BlueSoho, who leads the Quad/Graphics division that helps marketers and publishers grow their businesses through brand activation campaigns featuring print, digital and mobile solutions. Ashworth will also expand his role to include executive oversight for the company’s in-store marketing solutions, including Marin’s and Tempt In-Store Productions.
• Kelly Vanderboom, president of logistics, who leads the Quad/Graphics division that helps expedite product delivery in a cost-effective manner, including leveraging the large volumes that flow through its plants to earn U.S. postal service discounts for clients.
The company also announced:
• Steve Jaeger, most recently executive vice president and president of direct marketing, will remain with the company through mid-2016 and then retire with 22 years of service. In the interim, Jaeger will focus exclusively on his role as chief information officer.
• Ray Minturn, most recently general manager of special interest publications and books, will remain with the company through a transition period and then retire with 34 years of service to the company.
• Craig Faust, most recently president of commercial and specialty, will remain with the company through a transition period.
“Our streamlined organizational structure is a natural step in our journey to transform Quad/Graphics,” Quadracci said. “Beyond the value it creates for our clients, it will allow for quick and nimble decision-making; accelerate the implementation of best practices, including continuous improvement and lean methodologies that eliminate waste; and sustainably reduce costs by removing operational and administrative redundancies, and process inefficiencies. In short, it will enable us to continue to generate value for the company and our shareholders despite ongoing industry challenges.”