Printer reopens one year after devastating fire

First Priority Printing will host a grand re-opening celebration at the shop’s new location, N95 W16981 Richfield Way in Menomonee Falls, tonight; one year after the company was devastated by a crushing fire.
“It has been a wild ride,” said Rob Strzelczyk, owner of the company. “We started planning the rebuild just a week after the fire and we’ve come back even stronger to serve our customers even better.”
First Priority Printing suffered more than $500,000 worth of damage after lightning struck its former office complex in Mequon.  The store front was completely burned, the roof was gone and all of his computers and equipment were either destroyed by the fire or sustained irreversible smoke and water damage, Strzelczyk said.
The company’s new location is in Menomonee Falls, and is about 3,000-square-feet, he said.  It includes a new expanded lobby space, a product display area and apparel show room. The company has expanded its digital services to include signage, in-house screen printing and embroidery and eventually will also include vehicle graphics, he said.
“It’s a very identifiable space, Strzelczyk said. “I will miss being in Mequon, but Menomonee Falls is listed as the third largest manufacturing community in the state and that is our target market. It just made sense there was a lot of pull coming from this community.”
Strzelczyk hopes to get established in the new location and then possibly open a second office back in the Mequon area.
The celebration will take place from 4 to 8 p.m., guests will be able to tour the new location and enjoy complimentary food and beverages.
“My dreams are being realized everyday,” Strzelczyk said. “This is my vision of where I wanted my business to be. It isn’t how we wanted to go about it, but I’m happy that we’ve risen from the rubble and we’re excited to share the new space with everyone.”
To read more about the fire at First Priority Printing, read the BizTimes Milwaukee story from last year.