Joe and Jody Nolan, the owners of Good Harvest Market, an organic grocery store in Waukesha, will open another location in Milwaukee’s Historic Third Ward. The store is expected to open in November.
The Third Ward Good Harvest Market will be located in a 6,000-square-foot space at 347 N. Broadway, kitty-corner to the Milwaukee Public Market. The Historic Third Ward Association owns the Public Market and the building that Good Harvest Market will occupy, so the grocery store will be considered an extension of the Public Market. The Public Market building does not have any room for Good Harvest Market, so the store will occupy the nearby building instead, said Ron San Felippo, president of the Historic Third Ward Association.
"There’s no room (in the main Public Market building)," San Felippo said. "We’re full."
More than 90 percent of Good Harvest Market’s products are organic. in addition to food, the store will have a full line of holistic health and beauty products.
"It’s a real plus for the (Public) Market," San Fellippo said. "It gives the (Public) Market complex the ability to be a one-stop complex (for shoppers)."
The 346 N. Broadway building is 71 years old and has been vacant for about 15 to 20 years, San Felippo said. The building will be restored and the Good Harvest store will have an "old fashioned neighborhood grocery" format.
"We think this will be the grocery store for the Third Ward and The Fifth Ward," San Felippo said. "We think this is dynamite."