- Category: Notable Marketing Executives
- Number of years working in your current industry: 31
- Undergrad degree/university: University of Wisconsin - Milwaukee, BA Communication
As vice president of marketing for Pewaukee-based VJS Construction, Maddy Tarbox is responsible for working closely with the president and vice president of business development of the company to establish strategy for proposals and presentations, market penetration, strategic planning, and brand alignment internally as well as externally.
Tarbox is also responsible for all public relations, advertising, corporate communication programs, and client relationship management programs. VJS’ clients often engage her expertise in stakeholder engagement and public information campaigns, resulting in successful public referendums and neighborhood outreach.
She has also developed training programs in the areas of sales, communication, client retention and business development.
“Her energy, perspective, and commitment has helped to rally individuals around the advancement of the Racial Equity Initiative within the 350-member Professional Dimensions organization as well as the advancement of Pathfinders – a local non-profit serving homeless youth and victims of sex trafficking,” said Allie Jorgensen, marketing coordinator at VJS.