- Category: Notable Marketing Executives
- Number of years working in your current industry: 24
- Undergrad degree/university: Communications - St. Norbert College
- Graduate degree/university: MBA - Marquette University
In his eight-year tenure at Bank Five Nine, Jeff McCarthy, vice president, marketing director, and his team have completed strategic initiatives including renaming and rebranding the entire organization.
Having earned board approval to complete a rebranding project internally, McCarthy created the new name, Bank Five Nine, which pays tribute to the history of the organization that was founded in 1859. This rebrand also included two new logo designs, a new color palette and everything else that was required to eliminate the old name and usher in the new with minimal impact to customers.
In addition, McCarthy led a website rebuild for the bank that won an international award: Bank Standard of Excellence by the Web Marketing Association. He implemented an online financial education center that won the 2018 Financial Innovation Award from the Wisconsin Bankers Association, and he oversees a robust blog section of the bank’s website that, through organic search rankings, creates more than $250,000 in value annually.
McCarthy leads a team of professionals who manage all advertising, public relations, online marketing, event planning, and nationally-recognized social media initiatives for the organization.