Northwestern Mutual plans March Madness splash

Milwaukee-based Northwestern Mutual Life Insurance Co. Inc. is poised to have a significant marketing presents in the 2013 NCAA Men’s and Women’s Division I Basketball Tournaments.

The company, which initiated its presence around NCAA March Madness last year, will serve as presenting sponsor of several key events supporting the 75th celebration of the competition and sport a significant advertising presence during the month. 

“We’re excited to increase our brand presence around this season’s March Madness,” said Conrad York, vice president of marketing at Northwestern Mutual. “We’ve renewed some strategies that were successful last year, while also adding a number of new activities, all with the goals of continuing to build our brand’s awareness and provide sports fans opportunities and events that they can be excited about in the spirit of the game.”

Northwestern Mutual is ramping up its advertising presence around the tournament this year on CBS, TNT, TBS and TruTV. The company is the exclusive advertiser for Sports Illustrated’s special 53rd issue devoted to the 75th celebration of the NCAA Tournament. The issue will feature advertorial stories of March Madness players and coaches, including former Marquette star Ulice Payne.

Get our email updates