Northwestern Mutual meeting to draw 10,000 to Milwaukee

Milwaukee-based Northwestern Mutual Life Insurance Co. will host its annual meeting in Milwaukee from July 19 to 23, drawing about 10,000 of its employees and their families from across the country.

VISIT Milwaukee estimates the annual meeting will have a local economic impact totaling about $12.9 million. That includes more than 13,000 hotel room nights.

The 134th annual Northwestern Mutual meeting will focus on development of the company’s field force through networking, mentoring of peers, sharing of information and ideas, best practices discussions and continuing education courses.

“We place great value on improving our relevance with clients, policyowners and potential clients,” said John Schlifske, chairman and chief executive officer of Northwestern Mutual. “Many people are facing challenges with financial planning throughout their life stages. We continually evolve to focus on helping people overcome those challenges and meet their long-term financial security goals.”

Northwestern Mutual will also reflect on its strong financial performance so far in 2014. It expects to distribute more than $5 billion in dividends to policyowners this year.

The company will be hosting events at the Wisconsin Center, BMO Harris Bradley Center, Hilton Milwaukee City Center, Hyatt Regency Milwaukee, InterContinental Hotel & Resort and Pfister Hotel. It will also sponsor activities for employees’ families at the Milwaukee Art Museum, Discovery World, the Gift of Wings Kite Shop, Milwaukee County Zoo, the Betty Brinn Children’s Museum and the Milwaukee Public Museum and Daniel M. Soref National Geographic Dome Theater.

“We are thrilled to welcome Northwestern Mutual back to Milwaukee once again,” said Paul Upchurch, president and CEO of VISIT Milwaukee. “Northwestern Mutual represents the largest convention of our year and has a tremendous impact on our area’s economy. We look forward to welcoming the thousands of attendees to Milwaukee and creating great experiences for them while they’re here.”

For ongoing coverage of the meeting with commentary from BizTimes executive editor Steve Jagler, stay tuned to WISN-12 News, a BizTimes media partner.

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