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BizTimes Around Town-Concorida University Awards Dinner
Concordia University Wisconsin’s School of Business and Legal Studies honored graduating seniors, graduate students and local businesses during a special awards dinner recently at The Brynwood Country Club on West Good Good Hope Road in Milwaukee.
Bubbler Networking Resources
Conservative Young Professionals of Milwaukee FUEL Milwaukee Greater Brookfield...
Marketing in tough times
During the recession of 2001, Kmart made the fateful decision to decrease marketing expenditures for September and October. The result? A 5% sales drop in October of that year.
Internal Branding: It’s What’s on the Inside that Counts
Every company has a vision for the success of its brand. Yet far too often that vision is shared only with the customer, overlooking what may be the most important audience – employees....
The Total Package: Building a brand in a tough economy
Total Comfort began as a heating, air conditioning and sheet metal contractor 1968. Along with new ownership in 1988, came a renewed vision of the company...
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Things to Consider When Selecting a Web-based Public Relations Service
As public relations counsel for your company or clients, one of your jobs is to develop a comprehensive plan that will...
Premium or Unleaded? A Guide to Good, Old-fashioned PR in a Social Media World
It’s 5 p.m. and 10 below on a Wednesday evening. You bundle up, leave the office and start the car. You exit the parking lot and your gas light turns on. Undeterred, you head to your local station, pull up to the pump and turn the ignition off. You roll down the window and call out, “Fill ’er up, please,” to the station attendant. “Premium or unleaded?” he asks.
People on the Move
MK Direct, Pewaukee, has recently added Karin Conway to their sales team to assist in establishing new client...
