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Invest in your human capital
Question:
"We've lost six customer service representatives (CSRs) in about six weeks. These employees operate in a call center environment, there's a lot of call volume, a lot pressure, and not a lot of appreciation. Turnover's always been a concern, but this recent trend can't continue. HR did exit interviews with the employees and a common story was that the employees feel overworked, underpaid, and unappreciated. This wasn't too surprising given that the engagement survey we did last year told the same story. The CSRs feel all they do is stand and deliver all day long, no one cares, and they're tired of it. Any suggestions for how we can get a handle on this?"
Wiscon Products, Inc.
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Who owns your company’s social media accounts?
Craig J. Davidson, principal, founder of Davidson Marketing Group LLC
What was the smartest thing your company did in the past year?
"Thinking up innovative new products was the smartest thing we did last year. Innovative products and services are what drive new business and the necessary job growth in our local and national economy."