Address: 5022 Douglas Ave.,
Racine, WI 53402
Website: www.wisconproducts.com
Year Founded: 1945
Product or service offered: Precision machine shop specializing in high end precision turned products from bar stock.
Projected 2012 revenue: $8.7 million
Leadership: Rolfe Christensen, owner; Torben Christensen, president and chief executive officer
Target clientele: Automotive systems providers, mobile hydraulic OEM’s, Electro-mechanical OEM’s, solar industry
Business organization memberships: RAMAC
What has fueled your
company’s growth?
”Customer diversification, and a smaller pool of competition.”
Do you plan any changes in your
company in the upcoming months?
“Adding an office and lunchroom addition.”
What is the outlook for the business conditions of your industry over the next several months?
”Manufacturing is very strong from my standpoint.”
What is your company’s key strategy for rising out of the recession?
“Customer diversification.”
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