New crowdfunding website launches in time for Giving Tuesday

Last updated on July 7th, 2019 at 02:36 pm

As scores of nonprofits across the state rally support and funds for their missions on Giving Tuesday, a new crowdfunding website has launched to ease nonprofit fundraising efforts.Technology-116283283-Shutterstock.jpg

nVestWisconsin, launched today, facilitates online fundraising campaigns specifically for nonprofit organizations.

The site is a project led by Wisconsin Bankers Association and Crowdfund i94, LLC, which plan to add on an investment option in the future so that Wisconsin residents can easily invest in area companies.

“With nVestWisconsin, we’re encouraging people to consider how they invest in their community,” Mike Semmann, president of nVestWisconsin and executive vice president and chief operations officer for Wisconsin Bankers Association, said in an announcement. “We know donating is not a one-size-fits-all activity, and by offering an option to either donate or invest, we’re allowing people to give however they choose or to truly own a piece of something good in their home state.”

Four nonprofits will test out the online fundraising platform by running 30-day fundraising campaigns toward established goals. Those nonprofits are Special Olympics Wisconsin, Madison Scouts Drum & Bugle Corps, Habitat for Humanity Wisconsin, and Zoological Society of Milwaukee.

Other Wisconsin organizations will be able to host their fundraising activities on the site at a later date.

Giving Tuesday, which follows Black Friday, Small Business Saturday and Cyber Monday, is an international movement designed to raise awareness and financial support of nonprofits.

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