New Berlin logistics firm grows, helps manufacturers cut costs

Wisconsin International Services Logistics Inc., a New Berlin-based transportation logistics firm, is growing by offering low-cost, flexible solutions to manufacturers around the U.S.

WIS Logistics arranges trucking services between manufacturers and trucking firms in the U.S., Mexico and Canada. It does not employ its own drivers, but locates and hires trucking firms for each shipment.

WIS Logistics has nine employees, but has arranged 11,000 shipments between October 2007 and October 2008. It handled about 10,000 shipments a year earlier.

Because of its connections and industry knowledge, WIS Logistics is able to connect its customers with the appropriate shipping arrangement, ranging from a small load like one to four pallets, a partial load of four to 20 pallets or a full trailer load.

"Our job is to look at all of the carriers – we want to find the best way to handle carriers and make the best decision to move freight," said Jon Teraoka, CEO. "We use different types of capacity and see what the market bears out today."

The company expects to finish 2008 with a 20 percent revenue increase, at close to $9 million, Teraoka said. It had $7.2 million in revenues in 2007, Teraoka said.

WIS Logistics has helped its customers save money by not always recommending the lowest cost carrier, Teraoka said.

"Everybody is running now and trying to cut costs and in the end, transportation can be a fairly large expense," he said. "The first thought is to get the lowest price, but that is not necessarily the best way to lower costs in the long term."

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