MOOYAH opens at Brookfield Square, plans additional area locations

Burger restaurant chain franchisees also target Menomonee Falls and Milwaukee

Last updated on May 15th, 2019 at 05:04 pm

MOOYAH Burgers, Fries & Shakes, a Plano, Texas-based restaurant chain, opened its first location in the Milwaukee area on Monday at Brookfield Square Mall in Brookfield. The restaurant is located next to the Sears store at the mall.

This is the third location in the state for MOOYAH, which also has locations in Madison and Fitchburg. There are nearly 100 MOOYAH locations total.

MOOYAH Burgers, Fries & Shakes opened its first area location Monday at Brookfield Square Mall. Additional locations are planned in Menomonee Falls, near Miller Park and on the East Side and south side of Milwaukee.

Ashraf Noorani and Punit “John” Jaiswal are the franchisees for the Brookfield restaurant. They also plan to open locations in Menomonee Falls, near Miller Park and on the East Side and south side of Milwaukee.

Before becoming a MOOYAH franchisee, Jaiswal worked at a bank as a mortgage servicer for more than seven years. He then decided to become a Subway franchisee, and now, 12 years later, he owns 10 Subway restaurants in the Milwaukee area.

“I am positive that residents of Brookfield and beyond will enjoy dining at MOOYAH as much as I do,” Jaiswal said. “There are a lot of burger lovers here in the cheese state, and I wanted to open a new and unique concept that would appeal to Wisconsinites. I think MOOYAH’s food is phenomenal and the restaurants’ atmosphere is very welcoming; everyone in Milwaukee will appreciate what MOOYAH offers.”

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Andrew is the editor of BizTimes Milwaukee. He joined BizTimes in 2003, serving as managing editor and real estate reporter for 11 years. A University of Wisconsin-Madison graduate, he is a lifelong resident of the state. He lives in Muskego with his wife, Seng, their son, Zach, and their dog, Hokey. He is an avid sports fan and is a member of the Muskego Athletic Association board of directors.

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