MobCraft Beer Inc.

In the Neighborhood

Neighborhood: Walker’s Point
Address: 505 S. Fifth St., Milwaukee
Founded: 2013
Owners: Henry Schwartz and Andrew Gierczak, plus investors
Employees: 14
Market: Crowdsourced craft brewing

le-in-the-neighborhood-100316-mobcraft-beer-mdillWhy did you decide to move from Madison to Milwaukee?

Schwartz: “We looked at a bunch of buildings over in Madison and found some cool locations, but they were a little bit over our budget. The first building that we walked into (in Milwaukee) is the one that we’re occupying right now. It’s 14,000 square feet. We’ve got a 30-barrel brewhouse and then both a canning and bottling line. We’ve got 25 taps in the taproom.”

How does MobCraft differentiate itself in a crowded craft beer market?

“A big portion of it is this crowdsourcing aspect. Putting the decision-making power in the hands of our customers and fans. Every month, we hold a crowdsourced voting round where people can submit ideas to our website. The beer that wins on the website is what we brew. We’re actually the only ones doing it in the U.S.”

What is your newest brew?

“The newest is Señor Bob. It’s an imperial cream ale brewed with agave syrup and aged in tequila barrels.”

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