Milwaukee Downtown names first economic development director

    Steven Looft has been hired as the first economic development director of Milwaukee Downtown BID #21.

    Primary responsibilities of the newly created role include retention and
    expansion of existing tenants, and identification and attraction of new office and retail tenants to the central business district. Looft brings more than 25 years of real estate investment, development and management expertise.
    “Steve has a proven track record for being a results-driven visionary,” said Beth Nicols, executive director of Milwaukee Downtown, BID #21. “His knowledge of our marketplace along with his tenacity for exceeding expectations made him the ideal candidate. We’re excited to add his enthusiasm and expertise to our team.”
    Prior to joining Milwaukee Downtown, Looft was president of SPL Beverly, LLC – an entrepreneurial venture focused on asset management services and real estate development resources.
    The new Economic Development Director position was created in part due to feedback from Milwaukee Downtown’s strategic planning process, which resulted in the adoption of a new five-year plan.


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