Milwaukee couple launches new sangria company

    Jaime and Erica Zdroik have launched Sangria by Lovino, a Bayview-based ready to drink bottled sangria. The Sangria has been released in 83 Roundy’s locations in Wisconsin and plans for release in a few Milwaukee-area restaurants are currently underway.

    “My husband and I have been together for seven years and we’ve always had a passion for making sangria for friends and family,” said Erica Zdroik, co-founder of Sangria by Lovino. “It’s a favorite drink of mine, and we always got great feedback on the recipe so we decided to go into business.”
    The sangria is produced and bottled in Algoma, Wisconsin and shipped to more than 83 locations throughout Wisconsin.
    According to Erica, the product is best served on ice and mixed with citrus fruits.
    “Our product is all natural and is different than other bottled sangria on the market,” Erica said. “Our sangria is 12.5 percent alcohol, compared to other sangrias which tend to be closer to 6 or 8 percent. We don’t dilute the product at all.”
    Sangria by Lovino, a word created by Erica that combines two words that bring joy to her life: love and wine, is uses a Cabernet franc for the base wine with fresh flavors of oranges, coconuts and limes, Erica said.
    The product is available in 83 Roundy’s locations in Wisconsin and the couple has plans to expand the product and the product line in the future.
    “We want to make sure Wisconsin loves the product first and foremost,” Erica said. “This is our home, we have a passion for this state and we want to stay a local business. Eventually we’d like to expand the product to area’s with a perpetual summer and maybe even expand our product line to include seasonal holiday drinks like cidar.”
    The product sells between $10.99 and $12.99 in most locations, for a complete list of stores where you can purchase Sangria by Lovino visit

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