Milwaukee Biz Blog: Corporate brands are precarious creatures

In the digital era, corporate brands can rise or fall in a heartbeat. However, one branding maxim seems to be holding true: Corporate brands start internally, and the ways employees are treated often have consequences in shaping that brand externally.

 

BizTimes executive editor Steve Jagler examines the ramifications of corporate brands in Wednesday’s Milwaukee Biz Blog.

Get our email updates

No posts to display