Miller Lite and Beer Capitol Distributing will again sponsor Miller Lite Free Rides for New Year’s Eve tonight in Milwaukee and Waukesha counties.
Milwaukee County Transit System buses will be free from 8 p.m. to the end of regular service, while Waukesha Metro buses will be free from 7 p.m. to 1:30 a.m.
“We hope when people ring in the New Year with Miller Lite they make a responsible choice to get home safely,” said Diane Wagner, responsibility commerce manager for MillerCoors. “Whether they take a Miller Lite Free Ride, call a cab, or designate a driver, we hope people will make a plan to enjoy the holiday responsibly.”
The Miller Lite Free Rides program began in 1987, and has since provided 480,000 people with free transportation in Milwaukee and Waukesha. Nationally, 3.7 million people have utilized the program. Miller Lite will also offer rides on Tuesday to revelers in Green Bay, Madison, the Twin Cities and Chicago.
“We’re proud to partner with Miller Lite once again to offer safe rides to Milwaukee area residents on New Year’s Eve,” said Jacqueline Janz, chief marketing officer for MCTS. “Taking a ride on an MCTS bus is a free, safe and convenient way to ring in 2014.”
