Mergers and Acquisitions

Beer Capitol completes acquisition of Miller Brands
Beer Capitol Distributing Inc. completed its acquisition of beer wholesaler Miller Brands-Milwaukee LLC last week.

The strategic acquisition has created one distributor for all Miller, Coors and Pabst products in Milwaukee County and makes Beer Capitol Distributing Inc. the largest beer wholesale distributor in the state servicing over 2,000 area accounts and employing about 250 team members.

Aldo Madrigrano will serve as chairman of the merged company.

"Our combined operations draw upon the strengths of both organizations to provide our customers with an outstanding sales and service organization representing among the broadest array of top-flight import, craft, domestic and premium brands currently available," said Madrigrano. "I’m excited to announce the closing of this acquisition and looking forward to servicing the many fine customers and consumers who have remained so loyal to Miller brands."

Beer Capitol represents a brand portfolio of import brands such as Corona Extra, Modelo Especial and St. Pauli Girl Lager, as well as domestic brands, including Coors Banquet, Coors Light and Pabst Blue Ribbon. In addition, Beer Capitol sells many premium brands such as Samuel Adams and craft brands such as those made by Capital Brewery, Lakefront Brewery, LaCrosse City Brewery and Tyranena Brewing Company.

Beer Capitol Distributing is owned by Madrigrano, president Mike Merriman and board member Ron Fowler. Madrigrano is also president of W.O.W. Distributing Co. Inc., which serves Washington, Ozaukee, Dodge and Waukesha counties.

The new entity will serve Milwaukee County.

Beer Capitol Distributing Inc. was founded in 1981 and operates offices and an 85,000-square-foot warehouse at W238 N1777 Rockwood Drive in Waukesha. The new entity also will be operating from the Miller Brands warehouse in Wauwatosa.

Breweries associated with Beer Capitol Distributing Inc. include Crown Imports, Gambrinus Co. LLC, Mark Anthony Brands (Mike’s) and Star Brand Imports.

Financial terms of the transaction were not being disclosed.

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