Seroka, a marketing advertising and public relations firm in Waukesha, recently released a new program to help companies utilize their marketing budgets effectively. PRIME Planning (personalized return on investment marketing evaluation) involves an investigative meeting where a company’s marketing efforts, strategies, competitive challenges goals and budget are reviewed by Seroka. Seroka then provides a written evaluation along with recommendations for the company. The evaluation and report are performed with no cost to the company.
"We’re providing this free evaluation because we know that many companies are faced with reduced marketing budgets and an increased number of options for those limited dollars," said Patrick Seroka, president and chief executive officer of Seroka. "From traditional print, broadcast, direct mail and PR to web 2.0 strategies including social media, banner ads, interactive and email marketing, it is challenging to prioritize the best options without the right tools and metrics."
Seroka wants to help companies get the most for the money they have, Seroka said. The recommendations are not contingent on hiring Seroka.
