Magnetek hires Chinese distributor

Last updated on July 2nd, 2019 at 09:08 pm

Menomonee Falls-based Magnetek Inc. announced it is expanding international distribution of its radio control products in China.

The company has signed a distribution agreement with Beijing Asiastars Electronic Technologies Co. LTD (AET).

Under terms of the agreement, AET will serve as the exclusive distributor of Magnetek’s radio control products to the material handling and mobile hydraulic industries in the People’s Republic of China.

Founded in 2005 and headquartered in Beijing, AET supplies electronic technology to material handling and mobile hydraulic equipment manufacturers and end users through its network of sales offices and resellers. Magnetek and AET will introduce Magnetek’s radio control products to the Chinese marketplace at Bauma China, the International Trade Fair for Construction Machinery, Building Material Machines, Construction Vehicles and Equipment, taking place Nov. 27-30 in the Shanghai New International Expo Centre (SNIEC).

“We are extremely pleased to announce this international distribution agreement with AET. We believe radio control products provide an important growth opportunity for Magnetek, and expansion of our distribution channel to reach new customers outside North America is a key strategic growth initiative,” said Peter McCormick, president and chief executive officer for Magnetek. “This fast-growing market provides significant opportunity as Chinese manufacturers recognize the benefits of using radio control to improve productivity and safety.”


Sign up for BizTimes Daily Alerts

Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

No posts to display