Made in Milwaukee

Rabbe Co. expects record sales this year

For decades, do-it-yourselfers have known about aftermarket paint kits, which are frequently sold at auto parts stores or by the parts departments of auto dealers. They usually look like a paint pen and match the paint codes printed on the driver’s side door of most cars.

Menomonee Falls-based Raabe Co. is a custom formulator of touch-up paint, which it sells in paint pens, spray-on cans, miniature jars similar to White-Out containers, and quart cans.

But unlike the touch-up paint sold in hardware stores or auto repair centers, the paint made by Raabe Co. is intended for the industrial OEM market.

“We’re highly focused on this niche market,” said Steve Hughes, vice president and business unit manager. “We typically sell to three channels: the factory floor where there can be nicks and scratches, installer networks, and to distributors who will sell it to consumers.”

Although touch-up paint typically conjures up images of the automotive industry, Raabe Co. makes its paint for OEMs in the appliance, agriculture and the commercial and residential construction markets. Its customers include some of the best-known manufacturers of lawn and garden equipment, residential appliances, garage doors and siding and related products.

Read more in the latest Made in Milwaukee column in BizTimes Milwaukee.

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