Made in Milwaukee

Kubin-Nicholson Corp. specializes in oversized printed materials

While many of the printing companies in southeastern Wisconsin focus on printing glossy magazines, specialized labels, customized photo books, commercial packaging and more, Kubin-Nicholson Corp., a Milwaukee-based printer, has carved out its own niche in oversized billboards, signs and other large promotional materials.

About half of the company’s business is in printing billboards, bus and train-wrapping advertising and giant posters that are frequently hung from skyscrapers in cities such as New York, Chicago and Los Angeles. The company is able to make signs as large as 300 feet tall and 185 feet wide, using its large-format printers and stitching capabilities, said Michael Rees, president and CEO of Kubin-Nicholson.

“For the Palm Pre campaign, we did a number of those, where the industry looked beyond the normal billboard,” he said.

Transit systems have been a solid source of orders for Kubin-Nicholson in recent years. The company routinely produces bus and train-wrapping advertising materials, as well as related printed advertising for bus shelters, subway stations, newsstands and other fixtures near transit stations.

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