Lowlands Group

    Address: 1421 N. Water #2, Milwaukee, Wisconsin 53202

    Website: www.lowlandsgroup.com

    Year Founded: 2006

    Product or Service offered: A family of grand cafes, serving cuisine and an experience inspired by the grand cafes of Lowland Europe. The Cafes feature Belgian bier lists with 200 or more biers and the best patios in the city.

    Projected 2013 Revenue: $19 million

    Co-CEOs: Eric Wagner, Michael Eitel

    Target Clientele: Milwaukee – its residents, its visitors, anyone and everyone. We try to create a menu that appeals to everyone from the youngest to the oldest, the simplest a palate to the most adventurous foodie. We are open from breakfast through late night to capture people when they are looking for the café experience.

    Business organization memberships: Wisconsin Restaurant Association, Local First Milwaukee, MMAC, Wauwatosa Chamber of Commerce, Visit Milwaukee, Wauwatosa BID, Third Ward Association, Downer Avenue Merchants Association

    Do you plan any changes in your company in the upcoming months?: “We are always looking at potential opportunities to reach new communities. We are excited about our growth potential and have assembled a terrific team that is ready for whatever comes at us. In our industry, we are always changing and adapting to trends, and what the market demands and offers. It’s part of what makes this business enjoyable.”

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