A company’s ability to build lasting relationships with clients can be the key to everything from a successful multi-million dollar merger to record-breaking product sales. There is a real ROI to amassing “likeability.”

With insight shared from real-world case studies of brands and individuals, readers will get an unconventional look at how to improve their likeability factor, ultimately resulting in a boost to their bottom line.

The book is available on Amazon for $14.71.

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