Laughlin to share insights about keys to success in service industries

Steve Laughlin, co-founder and chief executive officer of Laughlin Constable, will share insights about innovations in business and the importance of being flexible with technology at the 11th annual BizExpo.

Laughlin will be the recipient of the 2015 BizTimes Lifetime Achievement Award at the Bravo! Entrepreneur and I.Q. Awards Luncheon to be held at the BizExpo on Wednesday, May 20, at the Potawatomi Hotel & Casino Expo Center in Milwaukee.

In a career that has spanned 40 years, Laughlin has built the Milwaukee-based creative and advertising agency, which has expanded to have offices in Chicago, New York and New Jersey, employing more than 250 people.

In his keynote address at the luncheon, Laughlin will share his insights about the keys to success for service providers. He also will discuss how an executive’s personal life and professional life are intertwined.

Laughlin Constable’s prestigious list of clients has included Bon-Ton Stores, Wisconsin Tourism, Palermo’s Pizza, GE Healthcare, CUNA Mutual, Northwestern Medicine, MillerCoors, Master Lock, Sears, Sargento Cheese, Hillshire Farm, Firestone, Alka-Seltzer Plus Cold Medicine, Kraft, OshKosh B’Gosh, Fruit of the Loom and many others.

Laughlin is a recipient of the American Advertising Federation’s Lifetime Achievement Award and has been inducted into the Wisconsin Advertising Hall of Fame. He is a member of the Greater Milwaukee Committee and has served on the boards of the Milwaukee Symphony Orchestra, Milwaukee Institute of Art & Design, is a past board chair and MVP honoree of the Boys & Girls Clubs of Greater Milwaukee, board chair of the Milwaukee Film Festival and past board chair of the Marcus Center for the Performing Arts.

Laughlin joins an illustrious list of past recipients of the award, including: Gary Grunau, real estate developer and president of Grucon Group LLC; Michael Cudahy, founder of Marquette Electronics and philanthropist; Sheldon Lubar, founder and chairman of Lubar & Co. in Milwaukee; Fritz and Debra Usinger of Usinger’s Famous Sausage; Richard Pieper Sr., chairman of PPC Partners Inc.; Stephen Marcus, former CEO of The Marcus Corp.; George Dalton, former CEO of Fiserv Inc.; Robert Kern, former CEO of Generac; Joe Zilber, former CEO of Towne Realty; and Harry Quadracci, former CEO of Quad/Graphics Inc.

To register to attend, or to nominate a dynamic company leader or an innovative company for the Bravo! Entrepreneur or I.Q. (Innovation Quotient) Awards, visit

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