Lakefront Brewery, Inc.

Address: 1872 N. Commerce St., Milwaukee, WI 53212


Year founded: 1987

Product or service offered: Fermented malt beverages

Projected 2011 revenue: 35 percent more than last year

CEO, President/Owner(s): Russ Klisch – President and CEO

Target clientele: Thirsty people

Business organization memberships: WI Brewers Guild, Brewers Association

What has fueled your company’s growth?

Innovative new products and packaging, and working closely with our distributors.

What is the biggest obstacle to your company’s growth?

Managing the growth that we are experiencing now.

Do you plan any changes in your company in the upcoming months?

Continued expansion.

Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them?

Keith Wandell – President, Harley Davidson. I worked with Keith at Johnson Controls. He taught me there’s no excuses and if I complain about it, then I’m in charge, and also that there are 26 hours in a day.

What is the outlook for the business conditions of your industry over the next several months?

Big growth.

What is your company’s key strategy for rising out of the recession?

Continue to expand with new equipment and employees.

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