Just A Minute With Mark Burrall and Barbara Richter

Advisors to Management, Burrall Associates LLC
Company address: 614 Williams Drive, Cedarburg, WI 53012 Company Web site: www.burrallassociates.com
Industry: Sales management
Number of employees: 2
Your Education: Mark – B.A. in political science at the University of Wisconsin in Madison; Barbara – B.S. in marketing at Marquette University
What was the smartest thing your company did in the past year?
"Joining forces! Combining our respective talents and experience."
What’s new at your company?
"Differentiating ourselves from the many sales training consultants. We advise
CEOs, presidents and owners exclusively in the area of sales management."
Do you plan to hire any additional staff or make any significant capital investments in your company in the next year?
"We are always looking for the right people to add to our bus."
What will be your company’s main challenges in the next year?
"Maintaining a manageable level of clients."
Do you have a business mantra?
"We are not sales trainers."
From a business standpoint, who do you look up to?
"Any CEO or president who gets IT, understanding the importance of the sales function to an organization’s success."
What was the best advice you ever received?
"To continue to follow your designated path in life and stay true to the course because you’re doing what you’re meant to. To believe in yourself. The only way to fail is to quit."
What do you do like to do in your free time?
Mark: "Riding cross country with my wife on our Harley."
Barbara: "To spend time with my mother, friends and family, to dine out at many of Milwaukee’s great new restaurants, to be near the water and to be involved with my volunteer work at Pier Wisconsin and Next Door Foundation."
July 23, 2004, Small Business Times, Milwaukee, WI