Jump Start: Milwaukee Chip Co. founder wants potato to be the star of the show

Milwaukee Chip Co. founder Michael Moeller (right) and Tyler Colegrove (left), production manager.

Milwaukee Chip Co. founder Michael Moeller is a potato chip purist. When he digs into a bag of the salty snack, he wants to taste the main ingredient: the potato. A lack of local homestyle potato chip options led Moeller to start making his own. “Basically, I found myself wanting a style of potato chip

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Ashley covers startups, technology and manufacturing for BizTimes. She was previously the managing editor of the News Graphic and Washington County Daily News. In past reporting roles, covering education at The Waukesha Freeman, she received several WNA awards. She is a UWM graduate. In her free time, Ashley enjoys watching independent films, tackling a new recipe in the kitchen and reading a good book.

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