Johnson Outdoors appoints new independent directors, expands board

Racine-based Johnson Outdoors Inc., a global leader in innovative outdoor recreation equipment, has appointed Casey Sheahan and Katherine Button Bell as independent directors, expanding the board’s size to eight members.

A long-time veteran of the outdoor industry, Sheahan is a senior advisor with Backbone Media, an active lifestyle public relations and marketing firm. He previously held a number of roles, including chief executive officer of Ventura, Calif.-based Patagonia and president of Boulder, Colo.-based Kelty.  

Button Bell is vice president and chief marketing officer at St. Louis-based Emerson Electric Co. She has been named to B2B Magazine’s list of top marketing strategists for nine consecutive years, and was the 2013-2014 Chairwoman of the Business Marketing Association.

“We are very pleased to welcome Casey and Kathy to Johnson Outdoors’ board of directors, both proven business leaders and with many years of experience in our industry,” said Helen Johnson-Leipold, chairman and chief executive officer. “We look forward to benefitting from their insights and counsel as we move forward in our ongoing efforts to deliver ever-increasing value to our markets and consumers.”

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