Jockey enters licensing agreement with nationwide loungewear experts

Kenosha-based Jockey International Inc. has announced a new licensing agreement with nationwide loungewear experts the Dream Lounge to launch thermals for men and women.The partnership will help the Dream Lounge expand from loungewear to thermals, and Jockey in turn will leverage the Dream Lounge’s knowledge and expertise with innovative technical fabrics to offer the most advanced thermal offerings.

“We are thrilled to introduce our partnership with Dream Lounge,” said Milou Gwyn, vice president of licensing at Jockey. “Their mission to ‘shake up sleepwear’ is aligned with Jockey’s commitment to continue providing on-trend product with the latest in apparel technology. We are excited to leverage their proven industry success for Jockey’s thermal business.”

Founded in 2011 by apparel industry veterans Jenna Lowe and Paula Pereira, the Dream Lounge focuses on creating loungewear with a “freshness” not often seen in nighttime apparel and undergarments.

To be officially launched in the fall of 2015, the men’s and women’s thermal collections will feature innovative fabrics and everything from traditional waffle thermals and super-soft layering pieces to textured stretch microfleece for women and microfleece that wicks moisture for men. Bodies will range from traditional layering pieces to modern union suits and active one-pieces.

In other news, Jockey International Inc. and Jockey Being Family—its corporate initiative that helps adoptive families stay together forever by raising awareness, funding and support for post-adoption services—are donating proceeds from online, in-store and Jockey Being Family teddy bear sales to raise funds for post-adoption support.

“National Adoption Month is a time to celebrate families coming together through adoption,” said Jockey chairman and chief executive officer Debra Waller. “Keeping families together is what Jockey Being Family is all about, and I welcome everyone to support adoptive families this month.”

One hundred percent of sales from the Jockey Being Family’s teddy bears will be donated to Jockey Being Family’s local and national nonprofit partners. Additionally, Jockey will donate 1 percent of all sales on Jockey.com and through the Jockey catalog to its partners, and is also encouraging customers to donate $1 at the cash registers in its retail stores.

Created in 2005, Jockey Being Family has donated more than $4 million and has impacted more than 250,000 adoptive families.

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