Innovation and Communication are Keys to Success in Perlick Sales Growth

By Jean Radtke, President, Phoenix Marketing Group,

Perlick Corporation is a leading manufacturer of innovative, "total package" bar and beverage systems.  Since 1917, they have enabled their commercial customers to maximize operational profitability by providing complete equipment systems and services of superior value, with the shortest lead times in the industry.

Perlick. Always raising the bar.

As a result of investing in lean manufacturing, and developing new custom and energy-efficient products at their plant in Milwaukee, the executive team at Perlick wanted to raise awareness of its capabilities and benefits to beverage service operators in North America.  Perlick repositioned the company as the innovator that was "always raising the bar," and developed key messages around their ability to: a) improve style with custom capabilities; b) save energy by surpassing Energy Star standards and saving on life cycle and maintenance costs, and; c) maximize profitability with lean manufacturing, highest-quality products and the best delivery lead times in the industry.

Custom Capabilities and Brand Design

Brand design is the cornerstone of successful marketing.  Restaurants, hotels, casinos, night clubs, stadiums, breweries and airports want to reflect a brand design that excites their customers. With Perlick’s custom capabilities, they allow the hospitality business to distinguish themselves from their competitors in atmosphere, service, bar, beverages and food.  Perlick designed a line of custom back bar cabinets that can match any brand design you can image – peach, coral, mint, wood, even plaid. They can build to order complete bar equipment, refrigeration equipment and beer system packages.

Energy Savings

Perlick has been awarded Energy Star on 12 of its models.  Purchasers of these products can expect to save money annually on utility bills, and enjoy operational savings and life cycle costs.  You can calculate annual savings by visiting

Lean Manufacturing Maximizes Profitability

Perlick improved on its already high-quality products and kept prices down using lean manufacturing and automated processes.  An extra benefit of going lean was their ability to deliver the best lead times in the industry.  Perlick’s innovative products, along with their high efficiency and low-maintenance costs, help to maximize the profitability of any beverage service operation.

Perlick Shows Double-digit Growth in a Two-year Period

After implementing an integrated marketing communications program, Perlick increased sales with double-digit numbers in a two-year period.  For more information, contact Jean Radtke at 414-771-1044 X112, or e-mail


Sign up for BizTimes Daily Alerts

Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

No posts to display