Harley-Davidson Inc. unveiled the official calendar of its 110th Anniversary Celebration events for the coming year.
The events will connect millions of Harley-Davidson fans across the globe, united by a common bond and shared passion for freedom, self-expression and epic adventure.
Included in the official calendar are 12 anniversary experiences that Harley-Davidson will bring to existing motorcycle events in global regional markets through September 2013. The events span 11 countries on six continents including North America, South America, Europe, Asia, Africa and Australia. The festivities began last week with a 110th Anniversary Celebration kickoff party at the Harley-Davidson Museum in Milwaukee, the Motor Company’s birthplace.
“The 110th Anniversary will be the biggest in our history, celebrated by fans at events on almost every continent on the planet over the course of an entire year,” said Mark-Hans Richer, Harley-Davidson chief marketing officer. “This is more than an Anniversary event – it’s an epic celebration of the freedom that unites us all, and we invite everyone around the world to join in.”
Capping the regional experiences will be two main anniversary celebration events in Rome, Italy, and Milwaukee. The Rome event in June 2013 will include a party in the Touristic Port of Ostia, two headlining concerts at the Stadio Olimpico, and a special bike blessing inside St. Peter’s Square, Vatican City, the heart of Rome, by Pope Benedict XVI. The event in Milwaukee over Labor Day weekend in 2013 will be an expanded celebration including rides to Milwaukee organized by fans, a celebration at the Henry Maier Festival Park (Summerfest grounds), a massive parade through downtown Milwaukee, activities at the Harley-Davidson Museum and three headlining concerts.
