Harley pushing brand’s desirability after chasing ‘the downward trend in sales’

Jochen Zeitz
Jochen Zeitz
Harley-Davidson Inc. has seen its share of financial challenges in recent years, but the second quarter of 2020 took things to another level. The Milwaukee-based motorcycle maker’s total revenue was nearly cut in half, down…

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Arthur Thomas
Arthur covers manufacturing for BizTimes. He previously was managing editor at The Waukesha Freeman. He is a graduate of Carroll University and did graduate coursework at Marquette. A native of southeastern Wisconsin, he is also a nationally certified gymnastics judge and enjoys golf on the weekends.

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