Harley pushing brand’s desirability after chasing ‘the downward trend in sales’

Jochen Zeitz
Jochen Zeitz

Last updated on July 29th, 2020 at 01:46 pmHarley-Davidson Inc. has seen its share of financial challenges in recent years, but the second quarter of 2020 took things to another level. The Milwaukee-based motorcycle maker’s total revenue was nearly cut in half, down 47% to $865 million. Retail sales of motorcycles dropped 27% in the

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Arthur covers banking and finance and the economy at BizTimes while also leading special projects as an associate editor. He also spent five years covering manufacturing at BizTimes. He previously was managing editor at The Waukesha Freeman. He is a graduate of Carroll University and did graduate coursework at Marquette. A native of southeastern Wisconsin, he is also a nationally certified gymnastics judge and enjoys golf on the weekends.

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