Harley-Davidson Museum announces new Bikes, Brats & Beer summer tour

The Harley-Davidson Museum will celebrate summer in the city with a new tour developed in partnership with Milwaukee Food & City Tours. The Milwaukee Legends Tour: Bikes, Brats & Beer will be offered Thursdays and Sundays from May 21 to Sept. 6.

“Whether a first-time visitor to the city or a Milwaukee native looking for a unique experience, tour participants will learn something new about local history and culture and have a lot of fun along the way,” said Bill Davidson, vice president of the Harley-Davison Museum based in Milwaukee.

Each three-and-a-half hour excursion kicks off with a guided tour of the museum, highlighting the journey of the Harley-Davidson founders from creating a garage start-up to building the iconic, global brand. Participants will then board a museum bus and take a historical tour focused on Milwaukee’s legendary beer- and sausage-making heritage. The narrated journey through the Menomonee and Miller Valleys and downtown highlights the family mansions of Milwaukee beer barons, Pabst Brewery Complex, Schlitz Park and Usinger’s Famous Sausage Shop.

The tour includes two stops where participants will sample authentic German brats and classic Wisconsin cheeses at Wisconsin Cheese Mart on Old World 3rd Street and beer tastings during a Lakefront Brewery tour. The journey ends back at the museum with the option to experience Bike Night (5 p.m. to 9 p.m.) after Thursday tours.

The Milwaukee Legends Tour is offered Thursdays from 3 p.m. to 6:30 p.m. and Sundays from 11 a.m. to 2:30 p.m. Tickets are $60 per person and can be purchased at www.h-dmuseum.com. Ticket price includes all-day museum admission along with a 10 percent discount at MOTOR Bar & Restaurant and The Shop. Tour participants must be 21 years or older.

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