Harley buys kids’ electric bike maker StaCyc

Branded models to be available in some dealerships by third quarter

Last updated on July 2nd, 2019 at 09:04 pm

StaCyc electric bikes are built for kids.

Milwaukee-based Harley-Davidson Inc. has acquired StaCyc Inc., a California-based maker of two-wheeled electric bikes designed for kids.

Terms of the deal were not disclosed.

Started in 2016, StaCyc is focused on new rider creation for the motorcycle industry and sells its eDrive models online, through power sport dealerships (including 29 Harley dealerships) and via specialty bicycle retailers.

“The StaCyc team shares the same vision we have for building the next generation of riders globally and we believe that together, we will have a significant impact in bringing the fun and enjoyment of riding to kids everywhere,” said Heather Malenshek, senior vice president of marketing for Harley-Davidson.

Harley has made electric motorcycles a central part of its strategic plans moving forward. The company will begin selling Livewire, its first production electric-powered motorcycle, in August. Future lightweight and middleweight models will be introduced in 2021.

StaCyc currently sells 12-inch and 16-inch models that use a 20-volt battery. The bikes are intended for kids weighing up to 75 pounds and have a top speed of 9 to 11 mph. They have a suggested retail price of $649 to $699.

A Harley-Davidson branded version of StaCyc’s bikes will be sold through select Harley dealers starting in the third quarter of 2019.

“After a few conversations with Harley-Davidson, we realized that the ethos of our brands and our commitment to bringing more riders to motorcycling were incredibly aligned,” said Ryan Ragland, founder of StaCyc. “Together, we’re building a plan that fast-tracks our ability to help the industry create as many riders as possible.”

Sign up for BizTimes Daily Alerts

Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

Arthur covers banking and finance and the economy at BizTimes while also leading special projects as an associate editor. He also spent five years covering manufacturing at BizTimes. He previously was managing editor at The Waukesha Freeman. He is a graduate of Carroll University and did graduate coursework at Marquette. A native of southeastern Wisconsin, he is also a nationally certified gymnastics judge and enjoys golf on the weekends.

No posts to display